Rick Holgate: Sure, and obviously we talked already about things related to technology and security and that sort of thing. I would focus a little bit more on frankly on some of the cultural aspect and so when we talk about --
JIm Flyzik: Absolutely.
Rick Holgate: Realizing some of the benefits of mobility. We talked earlier about the real estate savings and depending on the projections you look at, they’re huge but that also gets to a very cultural issue of organizations being very attached to real estate.
JIm Flyzik: Absolutely.
Rick Holgate: And I would say in related challenges what I would call very generally [inaudible 00:00:26] from the desktop. And that’s not you know -- it’s desktop in every sense of the word. So it’s literally the physical desktop of the way you think about getting your work done at a desk and breaking some of that mindset about how you think about what your work looks like and where you do your work and some of it is also desktop and frankly the Windows sense because we built a lot of business process around that kind of computing environment and it becomes sometimes very difficult to break that mold and to get out of that mindset of tat’s the way I get my job done those are the tools that I use.
And that gets into things like applications that we build. The file formats that we use and some of the constraints that they’ve then impose on us if we try to translate some of that into a mobile environment. We see some of that where our business process is built around word documents and PDF files and a variety of little things which, you know, nothing wrong with them in a desktop environment. They don’t necessarily translate very well in to a mobile space. And breaking some of that thought process around that’s the way I get my job done becomes a cultural issue that we need to address.
Some of it is also moving some of the traditional capabilities that we deliver in a desktop environment to a mobile device. And anything from mundane a capability as things like file sharing or collaboration in the form of VTC and instant messaging and some of that kind of thing. I mean applications exist for all that in the mobile space but it’s the challenge of making all that as seamless as possible in the mobile environment as opposed to this awkward collection of multiple application that create a very disjointed user experience.
So it is really as you said moving to an integrated mobile platform that delivers a seamless experience for the users.
JIm Flyzik: Yeah. Great.
00:02:01 END OF AUDIO
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